A respected consultant on business brand and image asked me the other day what I thought the right strategy was for companies on YouTube. This video is Exhibit A. In response to a user generated video on YouTube of a user showing a “bug” in their new game where Tiger Woods could actually walk onto water to make a shot, Electronic Arts posted this video:
Respond to the conversation, keep it real and raw, and don’t take yourself too seriously. One of the best uses of YouTube marketing I’ve seen. Of course, it doesn’t hurt to hire Tiger Woods to make your viral video. Now if only Smith and Wesson would make an ad starring Leeroy Jenkins, then we’d have an innovative web video ad campaign.
Advertisement
